Turn every sports audience into sponsorship revenue.
Kearney Sports Tech builds AI that sources, deep-researches and matches sponsorships in days, not months - expert-grade insight at speed and scale, at a fraction of the usual cost, and accurate enough to put in front of a brand.
Powered by Google Vertex AI · Anthropic Claude · Exa.ai - engineered so accuracy compounds.
14-step
verified research & matching pipeline
400+
brands sourced per athlete sweep
Days
from interview to client-ready proposal
100%
of claims sourced & date-checked
Built for
🏅 Athlete agencies
🛡️ Clubs & rights-holders
🎯 Brands
🎓 College athletics
📊 Portfolio managers
The product suite
One research engine. Four ways to win.
Every product runs on the same accuracy-first intelligence core - tuned to the audience it serves, from a single athlete to a whole portfolio.
● Available
Flagship
AthleteMatch
For agencies & individual athletes
Turn a 30-minute interview into a portfolio of researched, matched, client-ready sponsorship pitches - automating the work a small agency never has time to do. Four deliverables per athlete:
Profile Growth Plan - how to grow profile & commercial value
Brand Leads - a researched set of brands that genuinely fit
Proposal + Briefing - ready to approach each target
On the roadmap
Rights-holders
ClubMatch
For clubs, teams & competitions
The same engine tuned to a club's inventory - kit, stadium, digital and matchday assets. Find category-fit sponsors and open the right conversations first.
Maps a club's sellable inventory & audience profile
Spots open sponsorship categories rivals have already filled
Sources & qualifies brands that fit the club's market & values
Produces pitch-ready proposals per asset and category
On the roadmap
Reverse the lens
BrandMatch
For brands & their agencies
Start from the brand's objectives and audience, then find the athletes, clubs and properties that actually move them - across markets and price points.
Translates brand goals into a sponsorship shopping list
Screens athletes & properties for audience and brand-safety fit
Ranks opportunities by narrative strength and reach
A living platform holding every athlete a brand or body represents - sport, city, availability, terms and preferences - that you can query to match the right athletes to any activation. From a college with 800 athletes to a global brand's roster.
Query it for any activation - "who's best for a London launch next month?"
Scales from a single-city campaign to Olympic & World Cup planning
Reveals portfolio gaps & overlaps - who to sign, who to release
Banks research once and reuses it across the whole portfolio
Why Kearney Sports Tech
Accuracy is the product.
Generic AI tools are confidently wrong - different answers every time, deals that expired years ago, contacts who've left. Our defensible edge is research a brand can trust.
Every claim is sourced
Each fact is tagged verified, estimated or not-found - with a live source link. Nothing reaches a proposal without a trail you can defend.
Recency, engineered
We separate when something was published from when it happened - so a two-year-old "launching soon" never gets pitched as today's opportunity.
Human judgement, kept in
Fresh-eyes QA checks each stage, and operators approve at every gate - the machine drafts, people decide. Best-practice proposals, not black-box guesses.
From interview to signed-off proposal
01
Profile
Interview → verified athlete or club fact sheet.
02
Source
Hundreds of on-market brands, many non-obvious.
03
Research
Deep, dated, fully-sourced dossier per brand.
04
Match & rank
Audience overlap plus a real, ownable story.
05
Propose
Brand-led deck, briefing & growth plan.
What makes us different
Not just another AI tool.
Accurate research is the foundation - but how the work is delivered is where clients say "wow". AI at the front of everything; humans in the loop at all the right places.
Signature
Proposals as a podcast
Every proposal and growth plan can arrive as a sharp two-minute audio show - not just a deck. Built for athletes who'd rather listen, and easy for a brand manager to share before a meeting.
Signature
See it before it's signed
AI-rendered campaign mock-ups place the brand where it would actually live - on the jersey, the stadium, the pitch-side boards - so the opportunity is felt, not just described.
AI does the onboarding
A guided AI interview builds an athlete's profile in minutes. Steer any proposal in plain English - "pitch this supermarket on our sustainability story" - and the engine does the rest.
Human in the loop
AI researches and drafts at scale; your team approves at every gate. You get the speed of automation without ever losing editorial control or standing over guesswork.
Delivered your way
The same insight, packaged for the moment - a polished document, a shareable web link, an audio show or an in-app view.
DocumentWeblinkPodcastApp
Modular, self-serve to enterprise
Take the whole platform, or just the piece you need. From a freemium app for a single athlete to a full enterprise rollout for a federation - great UX throughout, so training is minimal.
Who it's for
Built for everyone who monetises sport
From Roger Federer and Rolex to an 18-year-old college swimmer earning $100 a post - any athlete, any sport, any market.
Athlete agencies
Commercialise your whole roster, not just the marquee names.
Clubs & competitions
Fill open categories and pitch every asset with confidence.
Brands
Find the assets that actually serve your objectives.
College athletics
Manage hundreds of NIL athletes across every sport at once.
Where we're headed
Live today. Building fast.
One engine underneath everything - each release reuses what came before, so the suite compounds. Sequenced by commercial value and wow-factor, not fixed dates.
Now · Live
Sellable today
AthleteMatch - full pipeline, admin console & client login
ClubMatch - expert delivery on the core engine
Brand-research engine - the accuracy core under everything
SponsorSignal - personalised alerts on the deals, brands and market moves relevant to you, not the world's biggest names.
The company
We were built out of a real, unmet need.
Kearney Sports Tech started with a simple observation: the middle tier of professional sport is chronically underserved. Agencies with dozens of athletes simply don't have the hours to research sponsors and craft proposals for everyone - so most athletes never get the deals they could.
So we built the tool we wished existed: an AI that does the sourcing, the deep research and the matching - and does it accurately enough to stake a reputation on. We don't sell a database or a marketplace. We sell trustworthy research, best-practice proposals, and the time to focus on the deals that matter.
AK
Aidan KearneyFounder - Kearney Sports Tech
"The most defensible thing in this market isn't the data - it's getting the research right, and current, every single time."
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Accuracy over volume. We'd rather find the 200 brands that fit than boast about a database of thousands.
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Any athlete, any sport, any market. No marketplace to join - we research on demand.
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People make the call. AI drafts and researches; humans approve and pitch.
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18+ & privacy-first. Public information and consented first-party data only.
Get in touch
See it work on one of your athletes.
Book a demo and we'll run a live example - profile, brand shortlist and a sample proposal - so you can judge the accuracy for yourself.